Data cleansing ensures your customer address data is up-to-date and compliant – and stays that way! It’s your most valuable business asset and its quality will have a direct impact on sales and on the return you get from your marketing campaigns.
Unfortunately, the quality of your customer address data – whether consumer or business contacts – decays rapidly from the day its captured: people opt-out from marketing, they move home, they change jobs, they marry and they die.
The data you hold on your customers must keep track of all these changing circumstances. This is where we can help you.
We can provide you with powerful data cleansing services and software tools that utilise the latest technology and UK data sources.
You’ll quickly be able to identify which of your customer records are matched, duplicates, goneaways, deceased and suppressed using the most up-to-date UK databases available including Royal Mail PAF, Deceased, Goneaway, MPS, TPS and more.