How can you help me make the most of my data?
Big data analytics will enable you to create customer recommendations based on their purchase history. This results in personalised shopping experiences and improved customer service.
Data from analytics also helps with forecasting trends and making strategic decisions based on market analysis.
To address these needs, data must be accurately captured so that subsequent analysis of addresses and names is true.
For example, when using geographic location as a reference point to profile data, if you don’t have an accurate address then your statistics will be inaccurate.