Data cleansing, or data cleaning, ensures your customer address data is up-to-date and compliant – and stays that way! It’s your most valuable business asset and its data quality will have a direct impact on the decisions you make and on the return you get from your marketing campaigns.
Unfortunately, the quality of your data – whether consumer or business contacts – decays rapidly from the day it is captured: people opt-out from receiving information, they move home, they change jobs, they marry and they die.
The data you hold on your customers must keep track of all these changing circumstances. This is where we can help you.
We can provide you with powerful data cleansing software and services, which utilise the latest technology and third-party data sources that ensure data hygiene.
You’ll quickly be able to identify which of your contact records are matched, duplicated, goneaway, deceased and suppressed using the most up-to-date UK databases available, including Royal Mail PAF, Deceased, Goneaway, MPS, TPS and more.