If your business is looking for advice on how to improve data quality, then you’ve come to the right place. Below are our top hacks for capturing, cleaning, and verifying data; all with a view to achieving a more streamlined customer experience:
1. Enhance your website
Your website is your shop window, therefore, it should be presented in a way that is eye-catching and appealing to prospective customers. You should also ensure it’s easy to navigate, functional, and has no barriers to prevent purchases from being made; similar to that of a well-laid-out high street store.
For example, 87% of customers will abandon a cart if a checkout process is too complicated1. Improving your web form with address validation will make it easier for customers to enter their delivery information, thus enhancing the user experience and reducing the likelihood of shipping errors.
2. Integrate your ecommerce platform
3. Improve your CRM
For many businesses, Customer Relationship Management (CRM) plays an important role in their everyday lives. It serves as a central hub within your organisation, filled with customer data, communications, and automated tasks to ensure you’re providing the best possible service. In fact, 47% of CRM users believe it has made a significant impact on customer satisfaction3.
To improve data quality within your CRM, you should integrate your solution with an accurate address and postcode lookup tool. This will help users input address information correctly, meaning issues will be significantly reduced when extracting data for campaigns or customer service queries, and mitigating fraud due to duplicate records.
4. Clean your data
This seems like one of the more obvious pieces of advice on how to improve data quality. However, not everyone is aware of how inaccurate their data can be. People’s circumstances change all the time, and with that so does the validity of their data. 9,590 households alone move on a daily basis4, meaning any address data you hold about these people is instantly out of date. Cleaning your data through an address cleanse solution will help you keep track of any customers who have moved house, as well as providing you with a more accurate customer database.
5. Verify payment details
Fraud costs UK businesses and individuals £130 billion each year, according to figures from The Financial Cost of Fraud Report5. If you accept payments online then you need a reliable system to check and validate bank account information. Using payment validation software can help reduce the risk of online fraud and failed payments, by checking that the bank account number or sort code exist at the point of entry.
Hopewiser is here to help
We have a number of proven solutions to help businesses improve the quality of their data, available on a variety of different platforms. Whether it’s capturing accurate addresses on your website or in your CRM, cleaning up dirty data, or validating payment information, Hopewiser can help find the right solution for you.
For more information, please get in touch today:
1 87% of shoppers will abandon a cart if checkout process is complicated (Internet Retailing 10th August 2018)
2 B2B Ecommerce Trends (Decima Digital 3rd December 2018)
3 54 Key CRM Software Statistics (Finances Online 30th May 2019)
4 Dynamic Customer Data in a Digital World (Royal Mail 15th September 2018)
5 The Financial Cost of Fraud 2019 (Business & Innovation Magazine 30th July 2019)
, updated 22nd March 2021.