3 Ways to be Honest With Your Customers
For those of you who are unaware, today is Honesty Day. When we think of the word honesty we can think of all sorts of synonyms: integrity, honour, ethical, and that's just to name a few. The fundamental basic of being honest is to tell the truth and not lie, and as businesses we should all adopt this moral code. Telling the odd white lie may seem like a good idea at the time, as a cunning ploy to persuade customers to purchase from you. However, consumers are more intelligent than you may think, and if they feel as though you're being economical with the truth they may be swayed to take their custom elsewhere.
Here at Hopewiser, our business was built on the same family values that continue today; to provide value for money, to strive to offer the best quality at a competitive price, and above all to be honest with our customers. Therefore, seeing as it's Honesty Day we've listed 3 simple ways for you to improve your business' practice and become more honest with your customers as well:
1. Be Transparent With Your Pricing
Think about how you bill your customers for a product or service you have supplied. Do you invoice and charge them one lump sum? Or do you break-down and itemise everything included in the service? In line with our ethos, Hopewiser always provides a full, transparent breakdown when invoicing our customers. We believe that it reassures clients to know exactly what they have spent their money on, and emphasises our stance on providing value for money. In fact, it's your customers' legal right to receive an itemised invoice.
2. Refrain from Urgency Spamming
Used by some businesses to push consumers into panic buying, it is deemed by others to be very manipulative. People are beginning to wise up to the likes of accommodation booking sites who are known to hurl "Jackpot!", "Someone just booked this", and “In high demand - only 3 rooms left on our site!” at users in order to sway them into booking a hotel room. Not to mention adding the option of a free cancellation making it all the more irresistible.
Whilst this marketing ploy may work on many of the website's users, considering that 1,550,000 room nights are booked each day from more millions of listings on one site alone, it isn't to say that this will always be the case. Cancellations are 104% more on one accomodation's website, and coupling the aforementioned tactics with the fact that some sites are known to cherry-pick their reviews, it's fairly understandable why. In a nutshell, spamming may annoy your customers so it's best to avoid such measures.
3. Ensure Your Data is Compliant
Our last Honesty Day tip is about data compliance. This may not strike you as the most obvious way of being honest with your customers, however, it is a very important one. The integrity of your company data is vital to your success, and ensuring said data is kept clean and accurate will help you remain honest with your customer base.
For example, you must check that your prospects aren't registered with the MPS, TPS, or CTPS, as you may find yourselves to be in breach of the GDPR. Additionally, you should match your data against mover and deceased files to make sure the records you hold about your customers are completely up to date. If you're transparent with them then you are more likely to build successful relationships based on trust and honesty.
One of the ways we are transparent with our prospective clients is through our Address Cleanse tool. Users can upload their database and receive a free sample analysis of their data. This in effect allows them to see the features and benefits of the product for themselves, and eliminates any apprehension about the accuracy or the cost of the service.
Whatever measures you're putting in place to be transparent with your customers, both on Honesty Day and in the future, we'd love to hear them. Feel free to get in touch via our social media channels or our contact form.