Scroll Free September - What Your Business Shouldn't Give Up This September

Ladies holding a smartphone


Oh doesn’t Louise’s holiday pictures look lovely, I’ll give that post a like. Those cocktails that Dan and Kate are drinking look divine, a like for those as well. Oh, I almost forgot to post that selfie I took at the gym earlier. And sent.


*Pauses, places the phone down, then repeats the process several times*


You’re all liars if you deny that these are the thoughts that run through your head as you scroll through Instagram for the fifth time in the past ten minutes. Come on admit it, we all love social media. We crave to tell the world about our everyday lives through an online persona filled with snaps of exotic getaways, to fancy dinners, and the odd selfie or 20. We get gratification from likes, retweets, and comments and so on. Is that sad? Yes, of course it is. But that’s the world we live in now.


In fact, we adore that vanity so much that people are calling for something to be done about it. That’s why the Royal Society for Public Health (RSPH) have endorsed Scroll Free September. This social media detox is an attempt to persuade users to ditch the frenzy of networks and apps for 30 days throughout the month of September. This in order to give them time to reflect upon whether social media is having a negative impact on their personal life, and arguably more important, their mental health.


Smartphone with social media apps


In an age where image is the be all and end all, more and more people are becoming obsessed with the lives of such public figures as celebrities. And now that pretty much every celebrity on the planet has at least one form of social media account or another, it’s so much easier for fans to endlessly compare themselves to these people. Doing this day in and day out must surely have an eventual impact on ones mindset. What some avid users fail to realise is that the persona in which we cultivate through social media is by no means reality. And the same goes for celebrities and other people in the public eye too. It’s the refined, polished version of ourselves that we want to inject into the public domain. The messy bed hair and making the children’s packed lunches are the sorts of things we’re happy to keep within our four walls.


Whilst there may be negative aspects to social media, there are a lot of positives to the digital world as well. From a business perspective, I should imagine there are very few organisations that don’t have some form of social media presence. In the highly competitive world that SME’s, such as Hopewiser, find ourselves operating in today, we have little choice as to whether or not we embrace social media. That is because it is an easy and mostly free way in which to market your company’s products and services. Everyone loves a freebie, right?. There’s Instagram which is great for visuals through the medium of pictures and videos. LinkedIn is ideal for connecting with other businesses, if like ourselves, you’re a B2B company. And then there’s Twitter which is great for such things as polls, news, and various other musings. There’s practically no limit to what your business can achieve through utilising social media.


Network of business concept


And even though roughly 320,000 people in the UK have or are preparing to set social media aside for the next month, we would advise that you consider how it may affect your business before you make any drastic decisions. You never know, if you cease social media operations even for a matter of days, one of your competitors could swoop in and steal your prospects right from under your nose. What are your thoughts on social media? And how easily would you be willing to give it up for a month?


Social media isn’t the only thing that we would advise you don’t give up this September. Data management has become more important than ever this year alone, with such enforcements as the new GDPR. This restricts how businesses can legally handle personal data with a view to protecting EU citizens from privacy and data breaches. Therefore, it is important that you manage your company data properly to ensure that your practice is compliant with the new regulations. Failure to do so could result in your organisation being fined up to 20 million or 4% of your annual global turnover, whichever is higher. That’s a large price to pay for something that can be so easily remedied. Easier said than done, you say? That’s where Hopewiser comes in.


EU flag legislation


We understand that some businesses struggle when it comes to both data compilation and also keeping that data accurate. It’s not surprising given recent news stories circulating that the UK is facing a data skills shortage. That’s why you should put your faith in the hands of Hopewiser as we have two solutions to answer your data related prayers.


Data Cleansing enhances, validates, and dedupes your company records to give you good, clean, and compliant data. After all, no data stays accurate forever. Through this service you’ll also have access to all the latest suppression files, such as the NDR National Deceased Register and the GAS Goneaway Suppression, meaning you won’t be running the risk of mailing to deceased persons or those who have moved house. Sounds like a no-brainer, right? Wait, there’s more. Not only is this service available as a CRM integration or installed into your company’s software, our new online Address Cleanse solution means that you can upload your data to our website and receive instant cleansing and suppressions.


If, however, you’re more concerned about compiling addresses in order to deliver products to your customers via your e-commerce website then look no further than our Address Lookup service. Again, available as either a web based solution, software installation, or CRM integration, our software makes the input of accurate UK addresses quick and easy. By choosing our new online solution via the Portal you will have access to daily Postcode Address File (PAF) updates. Alternatively, the software installation and CRM integration versions allow businesses to provide an accurate address finder to their current website or software. Hopewiser’s solutions can be tailored around your business to meet your needs and desires.


We hope that you have found this article about what not to give up during September useful. You can read more of our blog posts on our website, including one that details how to prepare your business for the remainder of 2018. Even if you do decide to give up social media for the time being, we strongly recommend that you don’t give your data needs the same treatment. Get in touch with Hopewiser today to see how we can help your business remain compliant and accurate.