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blog | 6 min read

3 Ways Clean Data Can Help SMEs

By 2025 the global datasphere will grow to 163 zettabytes, which is over 10 times the amount of data generated in 20161. For small businesses (SMEs), there is a lot to be gained from the copious amounts of data out there, yet the key to success is ensuring the information you have is good quality. Find out below how clean data can help you as an SME:

1. Increase profit margin

One way of increasing your profit margin is through customer retention. If you think about how much you spend trying to acquire new customers, you could spend far less by keeping the ones you already have and experience much higher profitability. In fact, businesses who do so, experience a 95% increase in profit2.

Data accuracy will enhance profit, therefore, your customer retention strategy should focus on the quality of the data you hold about them. Using data management solutions are a simple yet effective measure to get rid of any duplicates, goneaways, and other bad data that may hinder your profitability.

2. Capture greater market share

In order to capture greater market share, businesses need to focus on customer satisfaction3. For SMEs, accurate marketing and analysis will help increase market share by maintaining your customer base and meeting their needs. Therefore, the more accurate your marketing data is for campaigns, the more chance you have of keeping your customers happy and acquiring new ones. This in effect will place you ahead of your competitors in the race to success.

3. Become more efficient & environmentally friendly

Poor quality data costs the government, businesses, and society every single day. The DAMA Data Management Body of Knowledge states that estimates differ, but experts think that organisations spend between 10-30% of revenue on handling data quality issues4. The vast majority of SMEs simply cannot avoid to lose that sort of money, so it’s imperative your data is squeaky clean. With an accurate database you’ll find that you waste less money on poor customer targeting, thus making you more efficient and environmentally friendly.  According to Forbes, more than half of UK businesses planned to increase their spend on sustainability by summer 2021, with a view to becoming more environmentally friendly5.

4. How about a free data quality report?

Correcting errors in your database is much more cost effective than leaving your business open to the risk of breaching data legislation, such as the GDPR. More so, data cleansing in the Cloud is a budget-friendly way for SMEs to ensure their customer data is good quality.

Hopewiser’s online Address Cleanse solution offers a no obligation FREE data quality report, so you can get a clear idea of how good or bad the quality of your data truly is. The tool will highlight how many duplicates you have, as well as goneaways, deceased matches and more.

To find out more about how our online data solutions can help your business, get in touch today!


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, updated 18th January 2022.