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What Is An Address Lookup Integration & Why Do You Need One?

blog | 3 min read

What Is An Address Lookup Integration & Why Do You Need One?

The Software Development Times has recognised 2020 as the year of integration1, and 57% of B2B executives have stated their top need is to integrate their ecommerce platform with back-end technologies2.

Now, for those already in the know about the various benefits of ecommerce integration, the above information won’t come as much of a surprise. However, for businesses who are yet to harness the power of integrating, this blog will serve as a useful lesson.

One of the many technologies that you can integrate with an ecommerce platform, is an address lookup tool. Below we shall discuss the fundamental basics of this technology and why you should incorporate it into your website.

What is an address lookup integration?

An address and postcode lookup facility enables both you and your customers to input address information correctly. This can either be within your customer relationship management (CRM) system, or on your website at the Checkout and My Account sections.

Address lookup software can be easily integrated with your ecommerce platform, through handy plug-ins that connect the two technologies together. Therefore, if your website is powered by any of the major ecommerce providers, such as Shopify, Magento, and WooCommerce, you can simply install and activate the address lookup plug-in and you’re good to go.

Why do you need one?

Every business who processes online transactions needs the ability to accurately capture addresses. By doing so, it means failed deliveries and customer issues are significantly reduced. Integrations are ideal for those who already use an ecommerce platform, but may not have the coding experience sometimes required when putting address validation on a website.

Not only does your business risk delivery errors without address verification, but there are cost implications to be aware of as well. For instance, 32% of customers expect the retailer to re-route the shipment on their behalf, if a package is sent to the wrong address3. This is bad for logistics and could potentially affect profits if address-related mistakes occur repeatedly, costing you more money in the long run. An address lookup integration will mitigate this by ensuring deliveries arrive at the right location.

Hopewiser can meet all your integration needs

With years upon years of experience in the address management industry, we can help you ensure your customers’ details are captured correctly with an address lookup integration. We have a range of seamless plug-ins to suit your every need, and these can be easily be integrated on a variety of different platforms.

This will ultimately have a positive impact on the user experience during the purchasing process. For example, our AutoComplete for WooCommerce integration suggests the correct and matched address when a user begins typing at the Checkout and My Account sections. Cart abandonment will reduce as a result with fewer keystrokes and frustration, thus increasing sales to visitor ratios.

To find out more about how we can help increase both customer satisfaction and website efficiency, please get in touch today:

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Sources

1 2020: The year of integration (SD Times 3rd January 2020)

2 B2B Ecommerce Trends (Decima Digital 3rd December 2018)

3 Retail Shipping and Delivery Statistics (Convey 15th November 2017)

, updated 15th May 2020.