Christmas is just around the corner, for businesses and consumers alike. A survey ran prior to the pandemic shows that 57% of people begin their festive shopping between October and November, so they’ll be well under way by now. Has your business begun preparing for this Yuletide?
Did you know, a typical household in the UK spends just over £2,500 in a month. But in the run up to Christmas our spending habits change. We spend on average almost £740 more in December, which is 29% more than in a typical month.
In order for your business to be ‘quids in’ this Christmas follow this 3 step process for the perfect customer journey:
1. Clean Up Your Christmas List
Never mind simply deciding who’s been naughty and nice this year, your business must clean up its data ahead of any marketing campaigns. 92% of customers believe suggestions from friends and family over other forms of advertising, making word of mouth marketing very important.
Therefore, if you are planning on sending out Christmas marketing this year, make sure you check your database for any inaccurate data. If your business compiles large volumes of data then a bespoke solution will enable you to cleanse, dedupe, and standardise your database to help you remain compliant with the GDPR and adopt a clearer view of your customer base.
In the meantime, why not take a look at the benefits of having a single view of your data by downloading our FREE guide.
2. Validate Their Address
Once you’ve cleaned your customer and prospect data, the next step towards the perfect customer journey is keeping it clean. Validating their addresses during online checkout is a prime way of doing so. An estimated 81% of shoppers will abandon a cart if a checkout process is complicated or flawed in any way. In an era where customer experience is king, capturing data correctly is the linchpin of the purchasing process.
To combat this, integrate a sophisticated address validation solution into your web form that receives regular Royal Mail Postcode Address File (PAF) updates. No more customer frustration or address-related cart abandonment.
3. Verify Their Payment Details
Last but not least on the road to perfecting your customer journey this Christmas is ticking the last box in the purchasing process; verifying their payment details. Internet scams occur during November and December as consumers up their online spending. According to UK Finance, in the UK Authorised Payment fraud totalled £480m in 2020, a value that is only 17% less that the value lost to Card Fraud (£574m).
To help safeguard your customers and your business this Christmas make sure you utilise bank validation software to reduce the risk of fraud. The quick and accurate capture of data at the point of entry within the online shopping cart will save you a lot of time and money in the long run.
4. The Result
Once you’ve completed this 3 step process you can sit back and watch your business thrive.
If your company struggles with data, then outsource to the experts today! Find out how Hopewiser’s innovative address and data solutions can help you create the perfect customer journey this Christmas.
, updated 19th April 2022.