Christmas is just around the corner, for businesses and consumers alike. A survey shows that 57% of people begin their festive shopping between October and November, so they’ll be well under way by now. Has your business begun preparing for this Yuletide?
Did you know, a typical household spends an extra £500 in December? That’s on top of the average £2,000 they already spend each month. In order for your business to be ‘quids in’ this Christmas follow this 3 step process for the perfect customer journey:
1. Clean Up Your Christmas List
Never mind simply deciding who’s been naughty and nice this year, your business must clean up its data ahead of any marketing campaigns. 92% of customers believe suggestions from friends and family over other forms of advertising, making word of mouth marketing very important. In fact, 95% of consumers will tell others about a negative experience.
Therefore, if you are planning on sending out Christmas marketing this year, make sure you check your database for any inaccurate data. If your business compiles large volumes of data then a bespoke solution will enable you to cleanse, dedupe, and standardise your database to help you remain compliant with the GDPR and adopt a clearer view of your customer base.
In the meantime, why not take a look at the benefits of having a single view of your data by downloading our FREE guide.
2. Validate Their Address
Once you’ve cleaned your customer and prospect data, the next step towards the perfect customer journey is keeping it clean. Validating their addresses during online checkout is a prime way of doing so. An estimated 87% of shoppers will abandon a cart if a checkout process is complicated. In an era where customer experience is king, capturing data correctly is the linchpin of the purchasing process.
To combat this, integrate a sophisticated address validation solution into your web form that receives regular Royal Mail Postcode Address File (PAF) updates. No more customer frustration or address-related cart abandonment.
3. Verify Their Payment Details
Last but not least on the road to perfecting your customer journey this Christmas is ticking the last box in the purchasing process; verifying their payment details. According to The Telegraph, more than a quarter of internet scams occur during November and December as consumers up their online spending. Apparently, the average victim loses £862. Other statistics show fraud attempts increase by 13% in the ‘buy online pickup in-store’ channel during peak holiday season.
To help safeguard your customers and your business this Christmas make sure you utilise bank validation software to reduce the risk of fraud. The quick and accurate capture of data at the point of entry within the online shopping cart will save you a lot of time and money in the long run.
4. The Result
Once you’ve completed this 3 step process you can sit back and watch your business thrive. After all, 67% of consumers and 74% of businesses say they’ll pay more for a great experience. A survey by Adobe highlights that 22% of European business leaders are held back by a lacking data-centric culture. An additional 78% of company executives cite a data skills gap as being the main barrier for data progression.
If your company struggles with data, then outsource to the experts today! Find out how Hopewiser’s innovative address and data solutions can help you create the perfect customer journey this Christmas.
, updated 27th April 2020.