If you are an online retailer or an ecommerce organisation, there is one thing that you can do today that will improve your business tomorrow.
The answer is to integrate a simple and accurate address verification system into your ordering process.
The good news is this can be done incredibly quickly, very simply and extremely cost-effectively.
It can be achieved by adding as little as 3p to the cost of an online sale. Compare that to the real cost of a return or refund.
What’s The Problem?
One of the major causes of delayed or failed parcel delivery is misaddressing.
Very often this is because of errors created by shoppers themselves at the time of ordering.
It’s easy to get an address wrong by mistyping your own postcode or address, the problem is made worse if customers are entering other people’s addresses to send gifts direct.
By the time the error has been identified and the customer is querying non-delivery, it can be too late to solve the problem in time for a special occasion.
In addition to the obvious cost, there is the added disruption of having to deal with the admin around these issues.
Why Is This Important?
Customers can end up extremely unhappy and you could lose them forever.
Pointing out that the mistake was the customer’s own fault doesn’t get the parcel delivered, or reduce the upset caused.
It’s worth remembering that in the UK, 73% of shoppers would abandon a retailer after a bad online experience.
A good address verification system will also make the ordering process easier for the online shopper, which is good to know because 72% of consumers claim that when online, ease of shopping is just as important as the product.
Keeping these shoppers happy is vital – especially for the future.
73% of people will continue shopping with retailers they relied on during the pandemic and 31% plan to shop online more than they did before the pandemic.
How Hopewiser Can Help.
Hopewiser can help retailers with a reliable and accurate address verification system which becomes an integral part of your ecommerce ordering system.
The software is available as website plug-ins, desktop software or can be integrated into existing systems. In most cases it is incredibly simple, quick and easy to do.
For example, you could have free address verification software installed on every desktop and laptop within your business, all linked to one address verification account. All you pay for are the lookups that you use.
Alternatively, you could install our free Woocommerce Address AutoComplete plugin or WordPress plugin and your website could be automatically verifying delivery addresses within minutes.
The simplicity and effectiveness of this approach means it is something every online retailer should be doing.
And the low cost per address lookup (from just 3p per lookup) will save you hours of time, chasing up missing parcels, dealing with unhappy customers, dealing with returns and issuing refunds at the one time of the year when resources are already stretched.
Find out more about our pricing here and click here to learn more about our Ecommerce snd Retail data management services.
As a final note, if you use, or are thinking of using, Google to verify customer addresses, we would ask you to take a look at our article… ‘we don’t sell toasters’ – it might make you think again!
To find out more about how address verification could help your retail business, just Ask Hopewiser, we’re here to help.
, updated 2nd July 2025.
Topic: Address Lookup
