Unique Suppression Data from Fression - Powered by Zoopla Property Group
Identifies home moves as they happen.
A force for good
The case for accurate detection of gone-aways is well established – from delivering cost-effective marketing campaigns through to fraud mitigation initiatives.
Accurate gone-away triggers also play a vital role within the banking and insurance sectors as part of customer tracing projects relating to the re-engagement of dormant account & policy holders and the repatriation of assets.
The need for caution
The value of Data is far higher than it has ever been. New regulations have restricted access to fresh prospects and organisations are working hard to keep existing customers happy.
Competitors are using sophisticated tactics, through multiple platforms and channels, to entice those prized customers away. And all the while, the value of each customer continues to rise. Make sure your gone-away file is only flagging the genuine movers.
Why Fression and why now?
Not all of the old ways work anymore. Over time, some data sources have degraded. Others are simply no longer accessible. At the same time, one or two new sources have emerged. Chief amongst these are the online property portals.
The residential property market, once fragmented and driven by local press advertising, has moved online. If it’s for sale or for rent, this is where you look, and few names feature as prominently in the online space as Zoopla Property Group.
Official sources reveal some interesting facts about the state of the property market.
Of the 1.3m properties reported to be ‘sold’ in 2020, nearly 500,000 failed to reach exchange of contracts. Plus, rental properties account for nearly 50% of all UK home-moves. Therefore finding a good gone-away file is always worth the investment.
Cost-per-match calculations often prove spurious. The real value of a gone-away file lies in its impact on your data. A poor gone-away file might be cheap to deploy but can cost you dearly.
It will disrupt and, potentially, decimate your database of highly valued customers. It could also raise your potential exposure to Fraud
Fression is all about accuracy and is designed to take the very best care of valuable customer data, whilst helping to mitigate identity fraud risk.
Gone-Away triggers. Direct from the leading source.
Identifies home moves as they happen, providing actual date of move.
Unique and exclusive data source that reduces over-suppression
Removes blind spots. Uniquely placed to pick up Rental property movers.
HOW CAN I ACCESS THE FRESSION FILE?
You have the flexibility to choose how our data cleansing services are delivered to you: choose our cloud self-service via our online portal where you can get a FREE QUALITY DATA REPORT, or contact us to discuss our installed software offering or Bureau Service.