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Do you want to make 2020 the year you achieve a perfect view of your data?
Are you finding it difficult to focus?
Don’t worry, you’re not alone.

Unbelievably, this optical illusion is a still image. It may send your brain into a spin, but that’s nothing compared to the lack of focus some organisations have when it comes to their name and address databases.

However, this year many companies are facing up to the task of getting real value from their files by focusing on the quality of their records.

Deciding to cleanse is just the first step. You also need to decide which sources to use to verify your records. If you want to find out about the various suppression files, our free guide to data cleansing sources is essential reading….


To receive your free copy of the guide, simply complete the form below.


More Optical Illusions

These illusions probably won’t help your focus too much, but hopefully, provide a bit of fun.

With the black and white chequed image, the trick is to count the number of black dots. It’s worth knowing that this is a still image.

With the rotating image, stare at the green dot in the middle. What happens to the yellow dots?

And with the arrangement of boxes on a grey background, simply work out whether the boxes are in concentric circles or in a spiral.