‘Single Source of Truth’ (SSOT) can be one of the most effective and efficient data models. One that enables you to capture a single version of your customer data and therefore maximise its value to your business.
SSOT is not a tangible item like a software application. It’s a best-practice approach to data management and business intelligence. It’s a method that addresses a common issue of poor data integration that often leads to duplicate customer records across multiple data-silos within an organisation.
When correctly implemented, data management based on ‘Single Source of Truth’ can deliver an aggregated data warehouse that delivers a consistent and non-redundant view of your customers. With SSOT, you will have just one, unique record for each of your customers that can be accessed across your entire organisation.
It is a simple concept and one that can reap many benefits, but there can be obstacles. So is it worth the effort?
To answer this question, we’ve created a FREE PDF guide: “The Single Source of Truth”.
In this downloadable guide, we discuss:
- The problems caused by having multiple sources of data.
- Why having multiple data sources is such a critical business issue.
- The challenges and benefits of creating your ‘Single Source of Truth’.
We’ve also included a case study that describes how Matrix Telematics and Hopewiser implemented SSOT to reduce duplication by 97% across multiple data silos and 37-million customer records.
Download this FREE guide now
To receive your free copy of the guide, simply complete the form below.
Update: If you’d like to access all four of our available guides on the topics of address validation and address cleansing, you don’t need to register more than once! Just visit our bundles page and register there.
, updated 28th February 2023.