Single Source of Truth is a straightforward idea with the potential to transform how teams work, improve accuracy, and reduce wasted effort. Yet despite the clear advantages, many organisations still face challenges when trying to put it into practice. So is the payoff worth the time and resources it takes to get there? To help you decide, we’ve put together a clear, practical guide that walks you through the benefits, the barriers, and how to overcome them.
Single Source of Truth’ (SSOT) enables you to capture a single version of your customer data and therefore maximise its value to your business.
It addresses a common issue of poor data integration that leads to duplicate customer records across multiple data-silos within an organisation.
When correctly implemented, SSOT can deliver an aggregated data warehouse that delivers a consistent and non-redundant view of your customers, with just one, unique record for each customer that can be accessed across your organisation.
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