New Product - Address Cleanse
GDPR – a business OPPORTUNITY not a THREAT.
I am sure you will have by now heard about the new General Data Protection Regulation (GDPR) coming into force after May 2018. GDPR is all about data – your data. After May 25th, your business will fall into one of two groups. You will either be GDPR compliant, which will enable you to continue to use your customer data to market your products and services. Or you will be in a group that finds itself unable to use its data for fear of getting hit with some very large fines by the Information Commission Office.
Many businesses have not taken steps towards compliance. Those that do will have a clear competitive advantage. The quicker you become compliant, the bigger the advantage and the first step is clean data.
Hopewiser has taken their expertise, finely tuned over the last 36 years and put it into a new online service for address cleansing. It is simple to use, taking the ambiguity out of current cleansing solutions.With Hopewiser’s software, users can securely upload their data to cleanse and suppress their files at the press of a button. The software has access to the latest in-built Postcode Address File (PAF), deceased, goneaway, MPS and TPS files. It also allows you to find and remove duplicates within the file. You can then choose to generate the results of the full file and pay for it with Stripe or by credit card. The reporting is logical, comprehensible and immediately available, so no more waiting around for external service providers.
"This new product will mean our customers have instant access to our software to reduce wastage on their marketing spend. They will be able to deduplicate and suppress their data quickly and safely. By increasing a file’s address accuracy against the Royal Mail PAF, our customers can take advantage of maximum mail discounts for their bulk mailings, which could save them a significant amount of money. With GDPR looming, now is definitely the time to cleanse data and ensure it is compliant.” adds Jon Good, UK General Manager, Hopewiser. More Information