to ensure optimum accuracy
Maximise Marketing Budget
For a database of 50,000 records, if 5% were duplicates then based on delivering 2.5k unnecessary brochures at a cost of £4 per brochure, the waste for each marketing campaign is £10k. That’s not mentioning the damage to your brand's reputation if multiple brochures land on your customer’s doorstep.
Spend less time sorting through your data and dealing with duplicates. Editing data by hand is a time-consuming task, often taking days or weeks in large databases.
Improve Your Reporting
Duplicates held in disparate databases eliminates your Single Customer View, which results in an incomplete picture of your clients. Creating a single source of truth gives cost savings, increased data confidence, improved sales, operational efficiency and compliance.
Spot patterns of usage at an address. E.g., many fraudulent applications have only slightly tweaked details to escape the net. The culprit may use the same name, same street, town, postcode but a different house number. Looking at “possible duplicates” can highlight properties that are continually requesting credit.