Why Choose Hopewiser's Data Enrichment?
All businesses have individual data needs in order to engage with their clients and stakeholders.
Enriching data with additional or missing information supports your business in its engagement and reach, whilst increasing the variety of your data analysis options.
Hopewiser have always been data agnostic, using data from various sources depending on the needs of the client and which source brings the best return on investment.
Enriched, cleansed data provides many benefits, not only enabling more informed engagements, but also targeted marketing campaigns, profiling, insights and relationship building.
Accurate analytics allows a business to make informed, cost effective decisions and reach clients in ways they were unable to previously.
Learn about all of our available datasets and sources here.
JUST SOME OF OUR AVAILABLE DATASETS
Click here for the full list.
PAF
Access over 1.8 million UK postcodes and more than 30 million residential and business addresses, including detailed data on Multiple Residence properties.
Multiple Residence (MR)
Access comprehensive Royal Mail MR data along with an additional 800,000 records, including halls of residence, nursing homes, and other specialised residential properties.
Eircode
Ireland's postcode system is a comprehensive public database containing unique identifiers for all properties, ensuring precise location data for residential and commercial addresses.
Ordnance Survey
Access highly accurate geospatial data, including detailed maps, comprehensive address data, and advanced digital terrain models, featuring rich insights from AddressBase Premium.
How Hopewiser Can Help With Data Enrichment
Hopewiser access various datasets that can be used at the point of contact, so as an address is verified, further information can be captured, such as grid references and building type, allowing for internal checks to find duplicates or linking data together.
For example, geographic data enrichment involves adding postal, latitude and longitude data to an existing dataset that includes customer addresses, thereby enabling location analytics and intelligence.
Adding this to your data is useful for a number of reasons, such as; targetted marketing campaigns and business planning.
Multiple Residence data which contains over 800,000 additional premises, including self-contained flats, sub-divided houses, halls of residence, and nursing homes helps prevent fraud, ensures messages get to the right person and reduces failed deliveries and complaints.
Adding SIC codes to your data enhances consistency, segmentation, and market insights by providing a standardized way to classify industries.
These datasets can be used through either bureau or software to keep information updated, given the fact that data is always changing.
This allows for data analysis to be done across the whole dataset or multiple datasets to analyse everything which can be useful when moving databases or merging data.
At Hopewiser, we work with our clients to understand their data needs and identify specific datasets that provide the enrichment required.
We are happy to discuss your data and help you identify the right solution. Get in touch here.
Address and Data Enrichment for Your Customers
Hopewiser’s Data Enrichment solutions enhance marketing strategies by providing precise Address Validation, geographic insights, and business data to ensure accuracy at every stage.
By integrating enriched datasets, businesses gain deeper customer understanding, reduce delivery errors, and improve engagement.
With access to verified address data, companies can personalise customer experiences, streamline operations, and strengthen compliance efforts.
Hopewiser enables organisations to make informed decisions by delivering reliable data insights that support strategy development, business growth and planning.
How Different Industries Are Leveraging Enriched Data
Fintech
Data Enrichment improves KYC compliance, prevents fraud, ensures accurate address verification, reduces transactional errors, enhances risk assessment, and enables personalised financial services for smarter decision-making and better user experiences.
Ecommerce
Optimise your ecommerce data with accurate address validation, reducing failed deliveries, improving checkout efficiency, enabling targeted marketing, minimising cart abandonment, and creating seamless shopping experiences through enhanced personalisation and engagement with verified data.
Logistics
Data Enrichment optimises delivery accuracy with precise address validation, reduces failed shipments, improves route efficiency, refines location data, enhances tracking, streamlines operations, and supports cost-effective, reliable logistics solutions for improved service quality and supply chain management.
Healthcare
Data Enrichment ensures accurate patient records with precise address validation, reduces correspondence errors, improves scheduling, and enhances operational efficiency through refined location data and regulatory compliance, streamlining patient communications for seamless healthcare delivery.
Data Matching
How Match Rates Strengthen Data Enrichment
Match rates play a critical role in ensuring the effectiveness of Data Enrichment.
A high match rate means input records are accurately validated against reference datasets, eliminating inconsistencies before enrichment begins.
Without robust matching, enriched data may be built on incorrect or incomplete information, leading to misaligned insights.
For example, in Address Validation, if records fail to match due to formatting errors or missing details, the subsequent enrichment process – such as appending geolocation or demographic data – becomes unreliable.
Optimising match rates directly enhances the value of Data Enrichment.
By refining match rules, adjusting algorithms, and improving input data quality, businesses ensure that enriched information is based on verified, structured datasets.
Once records are validated, enrichment processes add meaningful attributes like behavioural insights or predictive analytics, enabling smarter decision-making.
This synergy between high match rates and enrichment strengthens operational efficiency, customer engagement, and strategic decision-making – ensuring businesses can maximise the accuracy and impact of their data.
Case Study
Data Enrichment for An Insurance Firm
Hopewiser’s bulk Data Cleansing processed 3 million+ insurance policies, cross-matching addresses with the PAF to correct postcodes, ensuring optimal data accuracy and premium data quality.
