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What Is An Address Lookup Integration & Why Do You Need One?

blog | 9 min read

What Is An Address Lookup Integration & Why Do You Need One?

Are you losing sales on your website?

Have you ever wondered which websites convert the best, and what they’re doing right?

One thing you need to do is make sure your checkout is fast, user-friendly and capturing accurate details on both desktop and mobile devices. Your website needs to be capable of rapidly capturing address details from different address formats. This helps to verify customer information, ensuring accurate delivery and reducing fraud. Integrating your e-commerce platform with address validation will enhance the customer experience and maintain data accuracy.

What is an address lookup integration?

An address and postcode lookup facility enables both you and your customers to input address information correctly. This can either be within your customer relationship management (CRM) system, or on your website at the Checkout and My Account sections.

Address lookup software can be easily integrated with your ecommerce platform, through handy plug-ins that connect the two technologies together. Therefore, if your website or CRM is powered by any of the major e-commerce providers, such as WordPress, Salesforce, or WooCommerce, you can simply install and activate the address lookup plug-in and you’re good to go.

In today’s competitive online market, ensuring a seamless customer experience is crucial to driving sales and maintaining customer loyalty. One often overlooked aspect of this experience is the accuracy and efficiency of address capture during the checkout process.

By integrating an address look-up solution into your e-commerce platform, you can revolutionise your business operations. This powerful tool not only helps to capture accurate customer addresses quickly, but also enhances the overall customer experience. Here are some key benefits of address look-up integration:

  1. Improved Data Accuracy: 

Manual address entry can lead to human errors, resulting in incorrect or incomplete addresses. An address look-up solution uses real-time data from reliable sources to verify and correct addresses. This ensures that packages are delivered to the right location, reducing the number of failed deliveries and the need for costly re-deliveries.

  1. Faster Checkout Process: 

With an address look-up integration, customers can simply enter their postal code or partial address, and the system will automatically suggest complete and valid addresses. This eliminates the need for customers to manually type out their entire address, saving them time and reducing frustration during the checkout process.

  1. Enhanced User Experience:

Address look-up integration not only improves data accuracy and expedites the checkout process but also enhances the overall user experience. By eliminating the need for customers to manually enter their entire address into a box, it saves them valuable time and reduces frustration. With a simple input of their postal code or partial address, the system suggests accurate and complete addresses, ensuring a seamless and efficient checkout experience.

Why do you need one?

Every business that processes online transactions needs the ability to accurately capture addresses. By doing so, it means failed deliveries and customer issues are significantly reduced. Integrations are ideal for those who already use an e-commerce platform, but may need to gain the coding experience sometimes required when putting address validation on a website.

 

Address lookup integration is a game-changer for businesses, providing a seamless and efficient way to capture accurate address details. By integrating this solution into your e-commerce platform, you can enhance the customer experience and maintain data accuracy.

The process of address lookup involves using software that connects to a database of addresses. When a customer inputs their address details, the software automatically suggests or completes the information based on the dataset being used, such as the Royal Mail PAF.

Not only does your business risk delivery errors without address verification but there are cost implications to be aware of as well. For instance, 32% of customers expect the retailer to re-route the shipment on their behalf, if a package is sent to the wrong address. This is bad for logistics and could affect profits if address-related mistakes occur repeatedly, costing you more money in the long run. An address lookup integration will mitigate this by ensuring deliveries arrive at the right location.

The benefits of integrating an address lookup solution into your e-commerce platform go beyond just capturing accurate address details. This powerful tool enhances the customer experience and maintains data accuracy, ultimately driving sales and maintaining customer loyalty.

An address lookup integration allows both you and your customers to input address information correctly. Whether it’s within your CRM system or on your website at the Checkout and My Account sections, this integration ensures seamless and efficient address capture. This eliminates the need for customers to manually enter their address, reducing errors and speeding up the checkout process.

In addition to improving the customer experience, an address lookup integration can also benefit your business financially. By reducing failed deliveries and customer issues, you can save on logistics costs and avoid potential profit losses.

Furthermore, integrating an address lookup solution into your e-commerce platform ensures data accuracy. This is crucial for maintaining a clean and reliable customer database, which can lead to improved marketing and sales efforts. Accurate address information allows for targeted marketing campaigns and personalised communication with customers.

Overall, an address lookup integration is a valuable tool for any business that processes online transactions. It streamlines the address capture process, reduces errors, saves costs, improves customer experience, and maintains data accuracy.

Hopewiser can meet all your integration needs

With years upon years of experience in the address management industry, working with large organisations such as Tombola and Next, we can help you ensure your customers’ details are captured correctly with an address lookup integration. We have a range of seamless plug-ins to suit your every need, and these can be easily integrated on various platforms.

This will ultimately have a positive impact on the user experience during the purchasing process. For example, our AutoComplete for WooCommerce and WordPress integrations suggest the correct and matched address when a user begins typing at the Checkout and My Account sections. Cart abandonment will reduce as a result of fewer keystrokes and frustration, thus increasing sales-to-visitor ratios.

To find out more about how we can help increase both customer satisfaction and website efficiency, please get in touch today:

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Sources

Retail Shipping and Delivery Statistics (Convey 15th November 2017)

, updated 22nd February 2024.