3 Ways to Optimise Your Ecommerce Website

The ecommerce sector is thriving and shows no signs of slowing down. The ability of being able to purchase a product online and have it delivered straight to your door is still very much deemed the best thing since sliced bread. Whilst that's a comforting notion to know that your business is operating in a booming market, it also means that there's a lot of competition. That's why it's important to think outside the box, assess what gaps there are in your organisation's infrastructure, and decide how you can stand out from your competitors.

A prime way of improving your business is by optimising your ecommerce website, because the more you focus on customer experience and the aspects that propel them towards making a purchase decision, the more successful you are likely to be. Take a look at these three ways on how to improve your website and start working towards those conversion targets.

Optimise your ecommerce website

1. Take Advantage of Pricing Tactics

Here at Hopewiser we like to remain hot on our heels when it comes to ecommerce trends, and we recently came across an interesting article from Tips and Advice - Financial Controller, which revealed a few handy tricks when it comes to online trade.

In order to maximise on profits you should adopt the following tactics:

Tailor your pricing to fit the market

If your business sells budget friendly products then you should price your merchandise with digits ending in .95 or .99. For example, £19.99 as opposed to £20, as the English language is read left to right, therefore, consumers will notice the number on the left first. That way your customers will think they are saving money, even if it is only a penny or two!

However, if you're dealing in the higher end of the market then this tactic will not be the most beneficial for you. Instead, you should round up the prices on your website and omit any full stops or commas, keeping them as short as possible. For example, £350. You might even consider ending prices in something other than zeros in order for them to stand out to browsers, for example, £358.

Alter the typography to increase sales

According to experts from Cornell University, making the currency symbol less visible next to the price of your products can actually increase sales up to 8%. Apparently, it's deemed better to write 120.00 as opposed to £120. However, Financial Controller advises keeping the currency symbol, just making it smaller so that the price stands out. During sale seasons, you should do the opposite to emphasise a price reduction.

2. Improve the Style of Your Ecommerce Website

When it comes to the style of your website, bigger is better in 2019. There are some ecommerce businesses out there that have so much potential but are let down by their website. If you want to stand out in the crowd this year then it's time to ditch any subtle tones lingering around on your site and replace them with big, bold images and text that scream "buy me".

Turning up the colour and over-saturating your website's content to mimic glossy magazines is a great way of capturing your audience's attention. Additionally, remember what we said about typography when it comes to currency symbols? Well the same goes for your product titles, promotional offers, and not forgetting your logo. If you want to entice your customers into purchasing from you, then you need to fully utilise your website assets in order to fulfil your company goals.

3. Incorporate Live Chat

Our last piece of advice today on optimising your ecommerce website is to incorporate live chat. This is a great way of engaging with your customers before they purchase from you, as it gives you the chance to advise them on certain product ranges as well as promoting any offers that you may be currently running that they may not have come across.

According to a recent study, 30% of customers expect to see live chat on your website, a figure that increases to 62% for those accessing your website via a mobile device. In fact, 77% of customers won't make a purchase if your website doesn't have a live chat option.

Other benefits of live chat are that it reduces expenses, improves your customer service as well as loyalty and sales, and also faster problem resolution. The latter is particularly important because if any users have problems during the purchasing process, it will be comforting for them to know that you are there to support them and guide them through their issue to the checkout stage.

Take a look at our live chat, for example, called Intercom. Whenever a user clicks onto our homepage, Intercom pops up at the bottom of the screen to let the audience know that our team are on hand for any queries they may have.

Business meeting

We hope you have found these tips helpful and that they help towards optimising your website. In the world of ecommerce, trends are evolving all the time so it's important that your business keeps up to date with the latest happenings in order the maximise on your success. For more advice on website trends for 2019, check out another one of our guides.