News

Jan 23, 2012

Consolidation reshapes the world of Addressing


Feature in Database Marketing January 2012 Issue by James Lawson.

Category: General
Posted by: Marketing_MD

PAF licensing is one driver here.  Over the years many companies have bought in a variety of addressing packages under separate licences from multiple vendors.  By moving all addressing work to a single vendor, perhaps using a central server to provide look-ups across multiple sites, substantial savings are possible.

 

"By consolidating solutions and centralising addressing software, a significant reduction of the total cost of ownership can be achieved" says Len Campey, National Direct Sales Manager at Hopewiser.  "Economies of scale, re-allocation of important technical support resource, redistribution of spare hardware and reduced royalty fees are other benefits that may be delivered."

 

To see the full article go to: http://content.yudu.com/Library/A1vahh/DatabaseMarketingJan/resources/26.htm

 


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