News
Consolidation reshapes the world of Addressing
Feature in Database Marketing January 2012 Issue by James Lawson.
PAF licensing is one driver here. Over the years many companies have bought in a variety of addressing packages under separate licences from multiple vendors. By moving all addressing work to a single vendor, perhaps using a central server to provide look-ups across multiple sites, substantial savings are possible.
"By consolidating solutions and centralising addressing software, a significant reduction of the total cost of ownership can be achieved" says Len Campey, National Direct Sales Manager at Hopewiser. "Economies of scale, re-allocation of important technical support resource, redistribution of spare hardware and reduced royalty fees are other benefits that may be delivered."
To see the full article go to: http://content.yudu.com/Library/A1vahh/DatabaseMarketingJan/resources/26.htm
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