Anything from £5 million to £10 million in lost sales. That's how much incorrect addresses could be costing companies holding large multi million address databases. Maybe more. Hopewiser has been helping one of the UK's leading database marketing companies clean up a 3.5 million strong database. Before contacting Hopewiser it was estimated that the database had an accuracy of around 95%. Through using Hopewiser's software it was discovered that the database had in fact only been 89% accurate.
A difference of even five percent can be very significant especially when dealing with major retail clients. It not only means lost customers and lost revenue but also upsetting existing customers by not responding to enquiries correctly. Also manpower is lost by servicing all the unnecessary mailings and returns.
This can equate to a five percent loss in sales terms so ensuring the best levels of accuracy are maintained means using the best addressing software. Which is where Hopewiser come in. By implementing the best addressing software in the market with the highest levels of accuracy means offsetting this deficit.